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The accident did nothing but end my weekend employment as a taxi driver. There was enough strain in my back and neck to provide access to a chiropractor and another bottled water account. I had to stop driving a taxi but I couldn’t stop loading and unloading and carrying heavy packages. The priority was surviving in a back breaking business that I knew needed only time and a little extra money to get to a point where it would be self sustaining. “Don’t take in any partners,” I was told. “Be your own man.” I wanted help—I needed help. I found a lady that did my books in exchange for water. An occasional friend would pass through and carry a few bottles. And the chiropractors would help me walk straight up for awhile. “Stop carrying those heavy bottles,” one of the chiropractors told me, “We need two today.” This is it—“Don’t do that.” But for now this is what we do with our limitations until other opportunities present themselves.
Mountain Valley was excellent spring water but it was very expensive and the market was limited and my profit margin was a percentage of what I paid for it before my labor and transportation. I sold expensive water to rich people and others who thought that the premium was a value. I noticed in the back of the warehouse where I bought Mountain Valley, however, bottled water, hidden from sight. I began to carry water that I could sell for less than half the price of Mountain Valley. I thought that this is something my supplier would want me to do so I could grow my business, but I discovered my well being was not his problem and his markup to me was as usual exponential —an American Value. I found the source outside Richmond, Virginia—Diamond Spring Water of Virginia that was owned and operated by the good Christian David. I could travel down the DELMARVA Peninsula and across the Chesapeake Bay Bridge Tunnel and over to the Spring, north of the James River to the Diamond Spring. Since the water was in plastic it was lighter and I could stack more bottles on the truck. I was a regular at chiropractors in Maryland and Delaware and they were all my customers.